Minimal Effort, Maximum Results: The Appeal of Skinimalism in Beauty Care
The availability of an abundance of beauty products in the market unintentionally makes the skincare and makeup process, a complicated choice for consumers. People spend hours in front of the mirror following their multi-step skincare routine daily to get that plum and hydrated skin. Amid all this, ‘skinimalism’ (or skin minimalism) is steadily gaining prominence among the younger generation. Ayan Chakraborty, Senior Vice President and Plant Head of the Consumer Products Division, Ginni Filaments Ltd., says, “This new trend is based on the ‘less is more’ approach, which simply refers to buying products offering myriad benefits to simplify the entire skincare routine. The innovative formulations of offering multiple benefits in a single bottle or tube or jar have streamlined the routine. It has not only made taking care of the skin or using makeup less overwhelming but also pocket-friendly. Even from an environmental perspective, it has helped reduce the amount of waste.”
mrsindia
0
14
